California’s Soft Science to release double A-side single ‘Undone / I Don’t Know Why I Love You’
FOR FANS OF: My Bloody Valentine, The Primitives, Kitchens of Distinction, Lush, Spotlight Kid, The Go-Gos, Trementina
The B-side was originally recorded for the House of Love tribute compilation ‘Soft as Fire in The House of Love’, in limited released via The Blog Celebrates Itself Records, the track has been remastered and, for the first time, is available in wider digital distribution.
The band’s members share a love of such bands ranging from the Zombies and Beach Boys to Lush, Teenage Fanclub, Ride, Pale Saints, New Order, and Jesus and Mary Chain, along with newer artists such as Beach House and Frankie Rose. Such eclectic artists have influenced their music.
Soft Science rose from the ashes of the unfortunate break-up of indie pop band California Oranges just prior to the 2008 release of their last album. Soft Science was a natural transition for Katie Haley (Holiday Flyer) and twin brothers Ross and Matt Levine, who had essentially contributed to each other’s music projects off and on for more than a decade, including collaboration via California Oranges. The trio began articulating Soft Science’s direction with Katie Haley on vocals, Matt Levine on guitar, and Ross Levine on drums and back vocals. They were soon joined by bass player Mason DeMusey in creating their unique form of dream pop music, inspired by 90s shoegaze and 60s brit pop.
In mid-2011, Soft Science released their debut album ‘High and Lows’via Test Pattern Records, with Pop Matters noting that the band “has the potential to become one of the great Left Coast power pop bands.” In 2013, the band released their ‘Detour’ LP on the same label and Tony Cale (English Singles) joined the band to solidify their sound. ‘Detour’ received notable critical reviews and was ranked #2 among Jack Rabid’s Top 40 in issue 74 of The Big Takeover Magazine.
Soft Science supported the album with several shows throughout California, opening for such bands as Literature and Dead Leaf Echo. In early 2015, they made a special trip to New York to perform at The Big Takeover’s 35th Anniversary Show. At the end of that year, Test Pattern Records released a split 7” with The Luxembourg Signal, featuring Soft Science’s well-received track ‘Breaking’.
In 2016, the band played the NYC Popfest and had the honor of opening for The Chills at WFMU, one of only two U.S. shows The Chills played during their 2016 tour.
On this new double A-side single, as well as their their forthcoming ‘Maps’ album, Soft Science received a helping hand from longtime friend and engineer Eric Stenmen (AWOLNATION, Tokyo Police Club) with mastering at Malibu’s Black Bear 11 Studio and mixing of ‘I Don’t Know Why I Love You’ at Redbull Studios in Los Angeles.
‘Undone / I Don’t Know Why I Love You’ will be released on April 6 across the standard online stores and streaming platforms, but it already available for pre-order via the band’s own Bandcamp.
‘Undone’ written by Soft Science | Recorded at Prairie Sun in Cotati, California