Midwestern power pop / indie rock outfit The Persian Leaps have announced plans to release their new ‘Machines for Living’ EP in early October via Land Ski Records. The enthralling lead track ‘Maybe Time Will Let Me Forget’ previews this latest collection.
The latest in a fruitful string of releases, this EP follows their widely acclaimed ‘Drone Etiquette’ album, released in late 2021, the Leaps dish out a fine new collection of 90s college rock-inspired compositions, their distinct sound built on a magnetic alternative rock foundation.
Based in Minneapolis, The Persian Leaps surrounds principal songwriter, vocalist and guitarist Drew Forsberg, who came up with the band’s name in college while daydreaming through his Greek Archaeology class. Writing solo under that name for years, he finally assembled a band in 2012.
‘Maybe Time Will Let Me Forget’ is a cover with an interesting, personal story. “My uncle, Jon Asher, was lifelong best friends with the folk/rock superstar Dan Fogelberg until Dan passed away in 2007. In the mid-1960s, as teenagers, they had a band in Peoria, IL called The Coachmen. They were successful locally and opened up for touring bands like The Who and The Hollies. Their only recorded output was a 45 released on Ledger Records in 1967. ‘Maybe Time Will Let Me Forget’ was the A-side. I listened to it often when I was growing up. It was inspiring to have an uncle who had released a record – it gave me hope that I could do it myself someday,” says Drew Forsberg.
From their 2013 debut ‘Praise Elephants’ EP, which NME Magazine described as “celestial guitar jangle”, they released an EP every autumn until 2017. From their sophomore ‘Drive Drive Delay’ EP in 2014 to their fifth ‘Bicycle Face’ EP, their music has been widely praised. Delivering one perfect power pop cocktail after another, 2018 eventually brought their 18-track ‘Pop That Goes Crunch’ anthology.
That year, the Persian Leaps returned to their roots as a studio project, releasing the ‘Electrical Living’ LP in 2019 and the ‘Smiling Lessons’ EP in 2020 together with Jon Hunt, a musician and designer of the cover artwork for most of the band’s releases to date.
On August 16, the ‘Maybe Time Will Let Me Forget’ single will be available on Bandcamp. and will also be offered as an instant gratification track when ordering the full ‘Machines For Living’ EP. As of October 7, this EP will also be released across online platforms, including Apple Music, Spotify and Bandcamp.
1. Alright Alright
2. Maybe Time Will Let Me Forget
3. Lipreader Dyslexia
4. Beautiful Inside
5. The Nicest Way
Drew Forsberg – Vocals, guitars, keyboards, bass, drum programming
Recorded by August Ogren, The Terrarium
Mixed by Neil Weir, Blue Bell Knoll
Mastered by Bruce Templeton, Microphonic Mastering
Cover art by Jon Hunt
Maybe Time Will Let Me Forget written by Jon Frederick Asher (BMI)
Originally performed and recorded by the Coachmen [Ledger Records, 1967]
All Other Songs Land Ski Music (BMI)
(c) 2021 All Rights Reserved
Photos by Rouse Productions
“Silky fuzz and solid hooks echo The Smiths, Orange Juice and Teenage Fanclub with great enthusiasm… celestial guitar jangle” – NME Magazine
“A little bit of R.E.M., a little bit Lemonheads. A dash of The Smiths, a hint of The Replacements… all-reaching, down to earth, good American indie rock” ~ Spill Magazine
“Unpretentious and infectious… vast riffs, euphonious vocals and pop sensibility. captivatingly pleasurable blustery indie rock” – Louder Than War
“Truncated treatises in big-guitar post-punk power-pop” – The Big Takeover
“Huge riffs echoing through your speakers, melodious vocals and the sort of pop sensibility we’ve come to expect from bands like Nada Surf” – Austin Town Hall